Each bootcamp cycle kicks off with a six-day learning immersive module where you receive training developed around Effie's marketing effectiveness pillars. Workshops include guest speakers, case study analysis, cross-industry peer learning, and more.  Each workshop is limited to 25 participants. 

DATES
October 18-20; 25-27
November 29-December 1; 6-8

Upon completion of module 1, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader.

Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.  Over the at weeks, you will work on your project about 4 hours per week and consult your mentor at least twice.

At the end of the 8-week period, participants will submit their final marketing project, which will be evaluated by at least three Effie Mentors. 

The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.

After you complete the course requirements, you will receive The Effie Marketing Effectiveness Certification. The requirements are: 1. You must attend and actively participate in all of the First Half sessions. 2. You must achieve a composite score of 80 or higher on your Individual Marketing Project, or receive a PASS recommendation from all mentors.
Your project will be evaluated by three Effie Mentors. The Effie Mentors will score your project will be score across Effie's four pillars:

• Challenge, Context, and Objectives
• Insight + Strategic Idea
• Bringing the Idea to Life
• Results

Each area is given a score between 10 and 100 and weighed equally at 25%.Certification is granted at the sole discretion of Effie Worldwide, Inc and requirements are subject to change.

Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.