Upon completion of module 1, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader.
Marketing projects must releate to the participants current professiona work. For example, a nw product launch, disrupting a category, a brand relaunch, a loyaty program, a custmoer retition plan, or any marketing initiative. Over the at weeks, you will work on your project about 4 hours per week and consult your mentor at least twice.
At the end of the 8-week period, paticipants will submit their final marketing project, which will be evaluted by at least three Effie Mentors.