Upon completion of module 1, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader.
Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative. Over the at weeks, you will work on your project about 4 hours per week and consult your mentor at least twice.
At the end of the 8-week period, participants will submit their final marketing project, which will be evaluated by at least three Effie Mentors.