During the 8 weeks following, participants will apply their learnings to an independent marketing project relevant to their business, with support from an Effie Academy Mentors.
Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.
Mentors are seasoned industry leaders across various marketing roles. Having participated in Effie Award judging, all mentors have experience evaluating against the Effie framework.
Once the case project is submitted, it is evaluated by at least three mentors to determine certificate eligibility. Mentors also provide constructive feedback on the work.