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Effie Effectiveness Bootcamp

Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.

Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.

UPCOMING COURSES
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Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information
United States Tuesday, October 18 Tuesday, October 18 In-Person/Virtual Friday, October 07 LEARN MORE
The Americas Wednesday, November 30 Wednesday, November 30 In-Person/Virtual Thursday, November 17 LEARN MORE

Course Duration: 10 weeks Program Fee: $4,950 ($3,750 for Virtual) Course Duration: 10 weeks
Program Fee: $4,950 ($3,750 for Virtual)
COURSE INFORMATION

AN IMMERSIVE EXPERIENCE


This 10-week intensive training is divided into two parts.

During the first four days, future marketing leaders receive training in Effie's framework for effectiveness, hear and learn from a stellar line-up of speakers, analyze case studies, work in teams with cross-industry peers, network, and more.

During the following eight weeks, participants apply their learning to an independent challenge relevant to their business.  An Effie mentor, matched by the Effie Academy, provides one-on-one mentorship and support through this phase.  

Upon successful completion of both parts of the bootcamp, participants receive an Effie Marketing Effectiveness Certificate.
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Module 1 Arrow_right
The Effectiveness Bootcamp cycle kicks off with a virtual learning immersive module over six days. With a curriculum rooted in the Effie framework for marketing effectiveness, each day will focus on a key pillar:

  • Challenge, Context & Objectives
  • Insights & Strategy
  • Bringing the Strategy & Idea to Life
  • Results
The experience includes training on the Effie effectiveness framework, hearing from experienced marketers across various functions, networking, learning from Effie-winning case examples, and working with cross-industry peers to solve a business challenge.
  
Bootcamps will be offered in-person in the United States:
  • October 18, 19, 20, 21 -  New York City
Bootcamps will be offered virtually in the following time zones
  • November 30-December 2 & 5-7 (Americas ET @ 11:00 AM)
Module 2 Arrow_right
During the 8 weeks following, participants will apply their learnings to an independent marketing project relevant to their business, with support from an Effie Academy Mentors. 

Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.

Mentors are seasoned industry leaders across various marketing roles. Having participated in Effie Award judging, all mentors have experience evaluating against the Effie framework. 

Once the case project is submitted, it is evaluated by at least three mentors to determine certificate eligibility. Mentors also provide constructive feedback on the work. 

The Effie Education Difference Arrow_right
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
CERTIFICATE REQUIREMENTS Arrow_right
Participants must successfully complete Modules 1 & 2 to earn the Effie Marketing Effectiveness Certificate.  The enrollee must: 1) attend and actively participate in the 4-day (in-person) / 6-day (virtual) learning immersive module and 2) achieve a composite score of 80 or higher on their case project or receive PASS recommendations from the mentors, who evaluated the work.

Projects will be evaluated against the Effie framework, by at least three Effie Mentors. Scores will be provided against each pillar:
  • Challenge, Context, and Objectives 
  • Insights & Strategy
  • Bringing the Strategy Idea to Life
  • Results
Scores are weighted equally at 25% across all pillars.  Although scores remain confidential, participants will learn how they ranked across the framework.  Participants who fail have the option to re-submit. 

Certification is granted at the sole discretion of Effie Worldwide, Inc. and requirements are subject to change. Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.
EFFIE COURSES
  • Effie_fundamentals_cover_image_32_
    Effie Fundamentals
    Duration_icon
    Duration: 4 Hours
    Cost_icon
    Cost: $850 USD (Volume discounts available)
    Who_icon
    Who: Marketers with 0-7 years’ experience
    World_icon
    Format: Online

    Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.
  • Bootcamp_web
    Effie Effectiveness Bootcamp
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $4,950 ($3,750 for Virtual)
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: In-Person/Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Pernod_ricard_website_450x300
    Effie Collegiate x Pernod Ricard Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those 21+ enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.
  • Coke_website_450x300
    Effie Collegiate x Coca-Cola HBCU Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited HBCU educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.
  • Playbook
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
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