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MARKETING EFFECTIVENESS EVALUATOR [Open]

A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.

A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.

UPCOMING COURSES
Original
Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information

Course Duration: 2 hours Program Fee: $450 USD Course Duration: 2 hours
Program Fee: $450 USD
COURSE INFORMATION

THIS IS AN INTERACTIVE 2-HOUR LEARNING SESSION

Held via Zoom, the learning session is broken up into three modules.
Original
Module 1 Arrow_right
During the first part of the learning session, you will get an overview of Effie’s 4 Pillars of Marketing Effectiveness which are used by over 7,000 senior marketing professionals around the world to analyze, rate and judge thousands of real-world marketing programs each year. We will also give you an overview of learnings from marketing programs that received the highest ratings.
Module 2 Arrow_right
You will dive into the details of 3 real-world marketing case studies. Then you will rate each of the cases along Effie’s 4 Pillars of Marketing Effectiveness and discuss your ratings in a break-out group consisting of your fellow classmates. These discussions are lively and impassioned. You’ll rate marketing programs based on data and hard results. You will also rate programs based on the quality of the creative, marketing execution and their underlying customer insights.
Module 3 Arrow_right
Reconvene with all enrollees and share your key takeaways and case ratings. You will get to see how your ratings compared to the ratings of Effie’s global pool of expert judges. We’ll wrap up with more key insights and learnings from award winning marketing programs.
EFFIE COURSES
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    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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