During the first part of the learning session, you will get an overview of Effie’s 4 Pillars of Marketing Effectiveness which are used by over 7,000 senior marketing professionals around the world to analyze, rate and judge thousands of real-world marketing programs each year. We will also give you an overview of learnings from marketing programs that received the highest ratings.

You will dive into the details of 3 real-world marketing case studies. Then you will rate each of the cases along Effie’s 4 Pillars of Marketing Effectiveness and discuss your ratings in a break-out group consisting of your fellow classmates. These discussions are lively and impassioned. You’ll rate marketing programs based on data and hard results. You will also rate programs based on the quality of the creative, marketing execution and their underlying customer insights.

Reconvene with all enrollees and share your key takeaways and case ratings. You will get to see how your ratings compared to the ratings of Effie’s global pool of expert judges. We’ll wrap up with more key insights and learnings from award winning marketing programs.

The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.