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Effie Collegiate x Pernod Ricard Brand Challenge

This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.

This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.

UPCOMING COURSES
Original
Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information
United States Wednesday, January 19 Wednesday, January 19 Online Thursday, April 07 LEARN MORE

In Partnership With:

Course Duration: Fall/Spring Semester 2021-22 Program Fee: No Participation Fee Course Duration: Fall/Spring Semester 2021-22
Program Fee: No Participation Fee
COURSE INFORMATION

Effie Collegiate US:2021/22 Brand Challenge in Partnership with Pernod Ricard

For this year's challenge, Pernod Ricard USA is empowering 21+ year old students in the Effie Collegiate Program to analyze and identify opportunities to bridge culture and the alcohol/beverage space with the goal of creating a culturally relevant brand that holds its relevancy past year one.

The student recommendations will include in-depth research on influencer-backed alcohol /beverage brands, examination of popular trends, and suggestions on how to influence responsible consumption patterns in the US. Learn more, here.



Original
EFFIE COURSES
  • Effie_fundamentals_cover_image
    Effie Fundamentals
    Duration_icon
    Duration: 4 Hours
    Cost_icon
    Cost: $850 USD (Volume discounts available)
    Who_icon
    Who: Marketers with 0-7 years’ experience
    World_icon
    Format: Online

    Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.
  • Bootcamp_web
    Effie Effectiveness Bootcamp, 2022 In-Person
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $4,950 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: In-Person

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Teamwork
    Effie Effectiveness Bootcamp, 2022 Virtual
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Pernod_ricard_website_450x300
    Effie Collegiate x Pernod Ricard Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those 21+ enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.
  • Coke_website_450x300
    Effie Collegiate x Coca-Cola HBCU Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited HBCU educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.
  • Playbook
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
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