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EFFIE COLLEGIATE CHALLENGE

This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.

This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.

UPCOMING COURSES
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Calendar_icon World_icon_white COURSE DATES + LOCATIONS
Region: Course Start Date: Course Start Date: Format: Application Deadline: Information
United States Monday, August 24 Monday, August 24 Online Friday, October 30 LEARN MORE
United States Monday, January 18 Monday, January 18 Online Thursday, April 01 LEARN MORE

Course Duration: Fall/Spring Semester 2020-21 Program Fee: No Participation Fee Course Duration: Fall/Spring Semester 2020-21
Program Fee: No Participation Fee
COURSE INFORMATION

Effie Collegiate U.S. Introduces 2020/21 Brand Challenge with Bose

This will be the first Effie Collegiate Challenge offered for a full academic year - students may participate in either Fall 2020 or Spring 2021. The top teams from each semester will progress to finalist judging rounds in April 2021, where two teams will be selected to pitch their ideas to the Bose brand team in 2021.

For the 2020-2021 brand challenge, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.

Click here for more information on the 2020-21 Effie Collegiate Bose Brand Challenge.



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EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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