This will be the first Effie Collegiate Challenge offered for a full academic year - students may participate in either Fall 2020 or Spring 2021. The top teams from each semester will progress to finalist judging rounds in April 2021, where two teams will be selected to pitch their ideas to the Bose brand team in 2021.
For the 2020-2021 brand challenge
, Bose will challenge students to develop a comprehensive marketing campaign highlighting Bose headphone/earbud innovation, focused on winning with the Gen Z (18-24) audience.
for more information on the 2020-21 Effie Collegiate Bose Brand Challenge.