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Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.

START DATE: Wednesday, December 09

REGION: EMEA

FORMAT: Virtual

Calendar_icon APPLICATION DEADLINE
Monday, November 16
Duration_icon_white Cost_icon_white COURSE DURATION + COST
Duration: 10 weeks
Program Fee: $3,700 USD
World_icon_white LOCATION + FORMAT
Location: North America, APAC, EMEA
Format: Virtual
WHO SHOULD ATTEND THIS COURSE
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MARKETING PROFESSIONALS WITH 3-7 YEARS OF EXPERIENCE

We welcome all types of marketing professions. Brand Managers, Creatives, Media Planners, Brand Planners, Digital Marketers, Retail Buyers, Account Mangers, Data Analysts, and more. We also welcome C-suite executives in any function.
TESTIMONIAL
As the only representative from the sales side of a media organization in the boot camp, this program proved invaluable for me. It offered a deep dive into all stages of development that our clients and agency partners work through and challenged me to step outside of my day-to-day responsibilities and focus on what effective marketing looks like.

– Kelsey Cantor, NBCU
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COURSE INFORMATION

THIS IS AN IMMERSIVE, INTERACTIVE COURSE

There are two modules. The first module takes place over 6 consecutive business days. The second module involves independent work over the course of 8 weeks. In addition to working with your mentor, you will network and learn from other marketing professionals across a variety of marketing fields. At the end of the 8-week period, you will submit your final marketing plan and three other Effie mentors will evaluate your program, provide you with feedback. Assuming that you put the right amount of effort into your project, they will award you with the Effie Marketing Effectiveness Certificate.
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Module 1 Arrow_right
For the first part of the bootcamp, three virtual workshops will be offered across the globe between October-Dececember.
  • The Americas: October 13-15, 19-21
  • Asia-Pacific: November 11-12, 16-19
  • EMEA:  December 9-10, 14-17
Each workshop will take place over six business days via Zoom.  You will receive training developed around Effie's framework for marketing effectiveness. The workshop includes influential speakers, case study analysis, cross-industry peer learning, and more.  Each workshop is limited to 25 participants.
Module 2 Arrow_right
Upon completion of module 1, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader.

Marketing projects must releate to the participants current professiona work. For example, a nw product launch, disrupting a category, a brand relaunch, a loyaty program, a custmoer retition plan, or any marketing initiative.  Over the at weeks, you will work on your project about 4 hours per week and consult your mentor at least twice.

At the end of the 8-week period, paticipants will submit their final marketing project, which will be evaluted by at least three Effie Mentors. 
The Effie Education Difference Arrow_right
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
Certification Requirements Arrow_right
After you complete the course requirements, you will receive The Effie Marketing Effectiveness Certification. The requirements are: 1. You must attend and actively participate in all of the First Half sessions. 2. You must achieve a composite score of 80 or higher on your Individual Marketing Project, or receive a PASS recommendation from all mentors.
Your project will be evaluated by three Effie Mentors. The Effie Mentors will score your project will be score across Effie's four pillars:
  • Challenge, Context, and Objectives
  • Insight + Strategic Idea
  • Bringing the Idea to Life
  • Results
Each area is given a score between 10 and 100 and weighed equally at 25%.Certification is granted at the sole discretion of Effie Worldwide, Inc and requirements are subject to change.

Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.
EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    GLOBAL MARKETING EFFECTIVENESS BOOTCAMP
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,700 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    In Partnership With:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Get mentoring on your own business or marketing challenge. You’ll earn the Effie Marketing Effectiveness Certificate.
  • Marketing_effectiveness_evaluator_(custom_program)
    MARKETING EFFECTIVENESS EVALUATOR [Custom]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: Available Upon Request
    Who_icon
    Who: Sessions are tailored for entry level, mid-level, senior-level, or C-suite.
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session for your team that provides a framework on how to achieve results. We'll work with you to create a custom program tailored to meet the needs of your organization. Programs can be focused on different situations, objectives, industry, budget size, media type and more.
  • Marketing_effectiveness_evaluator
    MARKETING EFFECTIVENESS EVALUATOR [Open]
    Duration_icon
    Duration: 2 hours
    Cost_icon
    Cost: $450 USD
    Who_icon
    Who: For all levels of marketing professionals, including C-suite executives
    World_icon
    Format: Virtual session via Zoom

    A 2-hour learning session that provides you with a framework on how to evaluate marketing programs for effectiveness and achieve results.
  • The_collegiate_challenge
    EFFIE COLLEGIATE CHALLENGE
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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