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Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.

START DATE: Monday, November 29

REGION: United States

FORMAT: Virtual

Calendar_icon APPLICATION DEADLINE
Friday, October 29
Duration_icon_white Cost_icon_white COURSE DURATION + COST
Duration: 10 weeks
Program Fee: $3,750 USD
World_icon_white LOCATION + FORMAT
Location: United States
Format: Virtual
WHO SHOULD ATTEND THIS COURSE
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MARKETING PROFESSIONALS WITH 3-7 YEARS OF EXPERIENCE

We welcome all types of marketing professions. Brand Managers, Creatives, Media Planners, Brand Planners, Digital Marketers, Retail Buyers, Account Mangers, Data Analysts, and more. We also welcome C-suite executives in any function.
TESTIMONIAL
As the only representative from the sales side of a media organization in the boot camp, this program proved invaluable for me. It offered a deep dive into all stages of development that our clients and agency partners work through and challenged me to step outside of my day-to-day responsibilities and focus on what effective marketing looks like.

– Kelsey Cantor, NBCU
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COURSE INFORMATION

AN IMMERSIVE, INTERACTIVE EXPERIENCE

This 10-week intensive training is divided into two parts.

During the first six days, future marketing leaders receive training in Effie's framework for effectiveness, hear from influential speakers, practice case study analysis, experience cross-industry peer learning and networking, and more.

During the following eight weeks, participants apply their learning to an independent challenge relevant to their business, with the support of an industry mentor.

Upon completion of the project, Effie mentors will evaluate the work and provide feedback. Successful participants receive the globally-recognized Effie Marketing Effectiveness Certificate.
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Module 1 Arrow_right
Each bootcamp cycle kicks off with a six-day learning immersive module where you receive training developed around Effie's marketing effectiveness pillars. Workshops include guest speakers, case study analysis, cross-industry peer learning, and more.  Each workshop is limited to 25 participants. 

DATES
October 18-20; 25-27
November 29-December 1; 6-8
Module 2 Arrow_right
Upon completion of module 1, participants will apply their learnings to an independent marketing project relevant to their business, with support from an industry leader.

Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.  Over the at weeks, you will work on your project about 4 hours per week and consult your mentor at least twice.

At the end of the 8-week period, participants will submit their final marketing project, which will be evaluated by at least three Effie Mentors. 
The Effie Education Difference Arrow_right
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
Certificate Requirements Arrow_right
After you complete the course requirements, you will receive The Effie Marketing Effectiveness Certification. The requirements are: 1. You must attend and actively participate in all of the First Half sessions. 2. You must achieve a composite score of 80 or higher on your Individual Marketing Project, or receive a PASS recommendation from all mentors.
Your project will be evaluated by three Effie Mentors. The Effie Mentors will score your project will be score across Effie's four pillars:
  • Challenge, Context, and Objectives
  • Insight + Strategic Idea
  • Bringing the Idea to Life
  • Results
Each area is given a score between 10 and 100 and weighed equally at 25%.Certification is granted at the sole discretion of Effie Worldwide, Inc and requirements are subject to change.

Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.
EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, United States, October 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, EMEA, September 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, United States, October 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, EMEA, September 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2020-21
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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