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Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.

START DATE: Monday, November 29

REGION: United States

FORMAT: Virtual

Calendar_icon APPLICATION DEADLINE
Friday, October 29
Duration_icon_white Cost_icon_white COURSE DURATION + COST
Duration: 10 weeks
Program Fee: $3,750 USD
World_icon_white LOCATION + FORMAT
Location: United States
Format: Virtual
WHO SHOULD ATTEND THIS COURSE
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MARKETING PROFESSIONALS WITH 3-7 YEARS OF EXPERIENCE

The Effie Effectiveness Bootcamp is geared towards future marketing leaders with 3-7 years of experience, but the program can benefit marketers at any stage of their career.  At least 30% of each class consists of marketers with 8+ years’ experience.

We welcome marketers across the across the entire ecosystem: Brand Managers, Creatives, Media Planners, Brand Planners, Digital Marketers, Retail Buyers, Account Mangers, Data Analysts, and more. 

Participation in this program is for those who want to understand the foundations of achieving effective marketing and deliver growth for their business.
TESTIMONIAL
As the only representative from the sales side of a media organization in the boot camp, this program proved invaluable for me. It offered a deep dive into all stages of development that our clients and agency partners work through and challenged me to step outside of my day-to-day responsibilities and focus on what effective marketing looks like.

– Kelsey Cantor, NBCU
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COURSE INFORMATION

AN IMMERSIVE, INTERACTIVE EXPERIENCE

This 10-week intensive training is divided into two parts.

During the first six days, future marketing leaders receive training in Effie's framework for effectiveness, hear and learn from a stellar line-up of speakers, analyze case studies, work in teams with cross-industry peers, network and more.

During the following eight weeks, participants apply their learning to an independent challenge relevant to their business.  An Effie mentor, matched by the Effie Academy, provides one-on-one mentorship and support through this phase.  

Upon successful completion of both parts of the bootcamp, participants receive an Effie Marketing Effectiveness Certificate.
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Module 1 Arrow_right
The Effectiveness Bootcamp cycle kicks off with a 4-day (in-person) or 6-day (virtual) learning immersive module. With a curriculum rooted in the Effie framework for marketing effectiveness, each day will focus on a key pillar:

  • Challenge, Context & Objectives
  • Insights & Strategy
  • Bringing the Strategy & Idea to Life
  • Results
The experience includes training on the Effie effectiveness framework, hearing from experienced marketers across various functions, networking, learning from Effie-winning case examples, and working with cross industry peers to solve a business challenge.
Module 2 Arrow_right
During the 8 weeks following, participants will apply their learnings to an independent marketing project relevant to their business, with support from an Effie Academy Mentors. 

Marketing projects must relate to the participant’s current professional work. For example, a new product launch, disrupting a category, a brand relaunch, a loyalty program, a customer retention plan, or any marketing initiative.

Mentors are seasoned industry leaders across various marketing roles. Having participated in Effie Award judging, all mentors have experience evaluating against the Effie framework. 

Once the case project is submitted, it is evaluated by at least three mentors to determine certificate eligibility. Mentors also provide constructive feedback on the work. 

The Effie Education Difference Arrow_right
The marketing industry is only as strong as its people. That’s why we provide marketers with the tools and support they need to adapt, grow and stay relevant throughout their careers. Through the Effie Framework, we are in a unique position to provide the very best training for individuals and businesses. We combine a data set of more than 10,000 cases of marketing’s most effective work with our network of the finest industry leaders to deliver peerless training programs for marketers at every stage of their career.
CERTIFICATE REQUIREMENTS Arrow_right
Participants must successful complete Modules 1 & 2 to earn the Effie Marketing Effectiveness Certificate.  The enrollee must: 1) attend and actively participate in the 4-day (in-person) / 6-day (virtual) learning immersive module and 2) achieve a composite score of 80 or higher on their case project or receive PASS recommendations from the mentors, who evaluated the work.

Projects will be evaluated against the Effie framework, by at least three Effie Mentors. Scores will be provided against each pillar:
  • Challenge, Context, and Objectives 
  • Insights & Strategy
  • Bringing the Strategy Idea to Life
  • Results
Scores are weighted equally at 25% across all pillars.  Although scores remain confidential, participants will learn how they ranked across the framework.  Participants who fail have the option to re-submit. 

Certification is granted at the sole discretion of Effie Worldwide, Inc. and requirements are subject to change. Any violation of Effie Worldwide, Inc privacy and user agreement will result in disqualification of Effie Marketing Effectiveness Certification.
EFFIE COURSES
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, US, November 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
  • Marketing_effectiveness_bootcamp
    Effie Effectiveness Bootcamp, US, November 2021
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $3,750 USD
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: Virtual
    Sponsored by:

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Austin-distel-wd1lrb9oeeo-unsplash
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
  • The_collegiate_challenge
    Effie Collegiate
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing communications plans to address professional-level marketing challenges for established brands.
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