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This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.

START DATE: Monday, January 17

REGION: United States

FORMAT: Online

Calendar_icon APPLICATION DEADLINE
Friday, April 15
Duration_icon_white Cost_icon_white COURSE DURATION + COST
Duration: Fall/Spring Semester 2021-22
Program Fee: No Participation Fee
World_icon_white LOCATION + FORMAT
Location: United States
Format: Online
WHO SHOULD ATTEND THIS COURSE
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HBCU STUDENTS

This challenge is open to students enrolled full/part-time at accredited U.S. HBCU educational institution. This includes International students, who have a valid student visa are eligible to participate.
 
COURSE INFORMATION

Effie Worldwide, in partnership with The Coca-Cola Company, is proud to launch this Effie Collegiate Coca-Cola Brand Challenge, specifically for classes of professors who participated in Effie Ignite Bootcamp for Historically Black Colleges & Universities.

Coca-Cola will challenge students to develop a comprehensive social brand and content strategy that helps Coke reach the consumer of the future: Gen Z.  
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EFFIE COURSES
  • Effie_fundamentals_cover_image_32_
    Effie Fundamentals
    Duration_icon
    Duration: 4 Hours
    Cost_icon
    Cost: $850 USD (Volume discounts available)
    Who_icon
    Who: Marketers with 0-7 years’ experience
    World_icon
    Format: Online

    Effie Fundamentals offers case-based teaching on our new online platform. The course includes bite-sized modules and interactive challenges to help learners incorporate proven effectiveness methods directly into their jobs - all at their own pace.
  • Bootcamp_web
    Effie Effectiveness Bootcamp
    Duration_icon
    Duration: 10 weeks
    Cost_icon
    Cost: $4,950 ($3,750 for Virtual)
    Who_icon
    Who: Marketers with 3-7 years’ experience
    World_icon
    Format: In-Person/Virtual

    Sharpen your marketing effectiveness skills. Collaborate on projects with peers from a diverse set of industries and experience. Work with a mentor on your own business challenge. Earn the Effie Marketing Effectiveness Certificate.
  • Pernod_ricard_website_450x300
    Effie Collegiate x Pernod Ricard Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those 21+ enrolled at an accredited US educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands. This Challenge is open to those 21+ years old.
  • Coke_website_450x300
    Effie Collegiate x Coca-Cola HBCU Brand Challenge
    Duration_icon
    Duration: Fall/Spring Semester 2021-22
    Cost_icon
    Cost: No Participation Fee
    Who_icon
    Who: Those enrolled at an accredited HBCU educational institution
    World_icon
    Format: Online
    In Partnership With:

    This program provides students with an opportunity to research, ideate, and execute comprehensive marketing plans to address a business challenge for established brands.
  • Playbook
    Effie Effectiveness Playbook
    Duration_icon
    Duration: 90-120 minute sessions
    Cost_icon
    Cost: Varies
    Who_icon
    Who: Marketing teams of any size
    World_icon
    Format: Virtual

    This series of six interactive sessions covers key principles and best practices of marketing effectiveness, brought to life using award-winning Effie case studies. Mix and match to meet business needs.
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