Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

En Unu Frazo...

Kiel vi difinas efikan merkatadon?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Pri kiaj merkataj tendenco(j) vi ekscitas nun?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Kiel kreemo kondukas efikecon?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Kio estas via plej ŝatata efikeco de la lastaj monatoj—persona aŭ profesia?

I think the Shan Foods ads recently aired in PK were very effective.

Kiel vi esperas, ke merkatado aspektos en la venontaj kvin jaroj?
  • Data will be king
  • VR will be in and brands will move into the metaverse