En Unu Frazo...
Kio estas ofta miskompreniĝo pri merkata efikeco?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Kio estas unu kutimo, kiujn hodiaŭaj merkatistoj devus adopti por plibonigi efikecon?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Kio estas ŝlosila leciono pri merkata efikeco, kiun vi lernis de sperto?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Premioj MENA Effie konkurado.
