NEW YORK (September 18, 2014) ‒ The Positive Change Effie Award, a collaboration of the Monda Ekonomia Forumo (the Forum) and Effie Tutmonde, has opened its inaugural Call for Entries in North America and Europe. The Positive Change Effie Award celebrates brands that shift consumer behavior towards sustainability.*
The idea behind the Positive Change Effie Award emerged from the Engaging Tomorrow’s Consumer project at the World Economic Forum’s Annual Meeting in Davos last year. Business leaders recognized the opportunity to help bridge the gap between the intentions and actions of consumers, by rewarding brands for making sustainability a greater priority in their marketing programs. Effie Worldwide is known globally for championing the practice and practitioners of marketing effectiveness through the Effie Awards, the Effie Effectiveness Index and other initiatives.
“Marketers have the power to influence the future,” said Sarita Nayyar, Managing Director, World Economic Forum USA. “When marketing products and services, marketers have an important role to communicate why the offering meets consumer needs and is desirable from both a functional and a sustainable lifestyle perspective. This award recognizes marketers for embedding sustainability in their marketing programs and moving consumers towards sustainable choices.”
“Effective marketers wield great power in influencing consumers and shifting business,” said Neal Davies, President and CEO of Effie Worldwide. “The Positive Change Effie will incentivize marketers to use their power for the good of our planet and their business.”
The inaugural Positive Change Effie Award winners will be awarded in June 2015. The first deadline for the Positive Change Effie Award is December 4, 2014, with extensions available (with late fees) until January 12, 2015. The award will follow the rigorous judging criteria created by Effie Worldwide, with multiple rounds of judging by industry experts. Work that ran between September 1, 2012 – October 31, 2014 in the US, Canada or Europe will qualify for entry. For more information, visit www.effie.org.
Download entry materials for the Positive Change Effie Awards.
Pri Effie Tutmonde
Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre‐eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programoj tra Azio-Pacifiko, Eŭropo, Latin-Ameriko, Mezoriento/Norda Afriko kaj Nordameriko. Effie-iniciatoj inkluzivas la Efikeca Indekso, vicigante la plej efikajn kompaniojn kaj markojn tutmonde kaj la Effie Kaza Datumaro. Por pliaj detaloj, vizitu www.effie.org. Sekvu @effieawards en Twitter por ĝisdatigoj pri Effie-informoj, programoj kaj novaĵoj.
Pri la Monda Ekonomia Forumo
La Monda Ekonomia Forumo estas internacia institucio kompromitita por plibonigi la staton de la mondo per publika-privata kunlaboro en la spirito de tutmonda civitaneco. Ĝi engaĝiĝas kun komercaj, politikaj, akademiaj kaj aliaj gvidantoj de socio por formi tutmondajn, regionajn kaj industriajn tagordojn.
Enkorpigita kiel neprofitcela fondaĵo en 1971 kaj kun sidejo en Ĝenevo, Svislando, la Forumo estas sendependa, senpartia kaj ne ligita al iuj interesoj. Ĝi kunlaboras proksime kun ĉiuj ĉefaj internaciaj organizaĵoj (www.weforum.org).
*Sustainability in the context of the Positive Change Effie Award is as defined by the Brundtland Commission: “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” World Commission on Environment and Development (WCED). Nia komuna estonteco. Oxford University Press, 1987, p. 43.
Kontakto:
Rebecca Sullivan
por Effie Worldwide
rebecca@rsullivanpr.com
+1-617-501-4010/+1-781-326-1996
