Shoaib Qureshy, Managing Director, DDB Pakistan

In one sentence…How can marketers stay effective in times of challenge? 
There is nothing that you cannot surmount if you put your mind, heart and soul to work, so just take each challenge as a personal mission.

¿Cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día? 
Fully immerse yourself into the brand you working on; and make it your life, not just a job.

¿Cómo se define el marketing efectivo? 
Effective marketing is all about moving people into consuming a product or service.

Shoaib Qureshy served on the Grand Jury for the 2020 Premios Effie de Pakistán competencia.