Sébastien Campopiano, Marketing Director, Chocolate & Food, Mars Belgium

En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día? 

All brands could easily lose their ability to succeed if we only focus on short-term ROI and efficiency – so, for every Euro invested, you should ask yourself: “How much value can I generate for my consumers, customers and my company in the long term?”

Sébastien Campopiano served as a judge for the 2019 Effie Awards Belgium competencia.