Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

En una frase…

¿Cómo se define el marketing efectivo?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

¿Qué tendencias de marketing te entusiasman en este momento?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
¿Cómo la creatividad impulsa la eficacia?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

¿Cuál es su logro de efectividad favorito de los últimos meses: personal o profesional?

I think the Shan Foods ads recently aired in PK were very effective.

¿Cómo espera que sea el marketing en los próximos cinco años?
  • Data will be king
  • VR will be in and brands will move into the metaverse