En una frase, ¿cuál es el mejor consejo que puedes ofrecer a los profesionales del marketing hoy en día?
Whatever the marketing targets are – brand building, creating awareness, consideration, or other aims – my general recommendation to marketers is to efficiently utilize resources while staying daring, challenging, and open to new ideas and thinking ahead of the competition.
En una frase, ¿cómo define usted el marketing eficaz?
The most effective brands orchestrate a cacophony of channels and ad formats into a harmonic melody, while being channel and customer lifecycle-specific in their messaging.
Karsten Jankowski served on the Final Round jury for the 2019 Premios Effie de la región MENA competencia.
