Abbas Arslan, Global Senior Director, Human Insights, The Coca-Cola Company

Esaldi batean... Zein da gaur egun merkaturatzaileei eskain diezaiekezun aholkurik onena?

Don’t try to sell something you don’t believe in – you will just end up fooling yourself.

Nola definitzen duzu marketin eraginkorra?

If consumers remember it, it is effective marketing.

Nola egon daitezke eraginkorrak merkatariak erronka garaietan?

Smile more – it helps you have better ideas, and makes others think you know something they don’t.

Abbas Arslan served on the Final Round jury for the 2020 Effie sariak Pakistan lehiaketa.