Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

در یک جمله…

یک عادت که بازاریابان امروزی باید برای افزایش اثربخشی اتخاذ کنند، چیست؟
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

یک درس کلیدی در مورد اثربخشی بازاریابی که از تجربه آموخته اید چیست؟
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 جوایز افی انگلستان رقابت