Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

در یک جمله…

بازاریابی موثر را چگونه تعریف می کنید؟
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

در حال حاضر درباره چه گرایش(های) بازاریابی هیجان زده هستید؟

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
چگونه خلاقیت باعث اثربخشی می شود؟
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

برنده اثربخشی مورد علاقه شما در چند ماه گذشته چیست - شخصی یا حرفه ای؟
I think the Shan Foods ads recently aired in PK were very effective.

امیدوارید بازاریابی در پنج سال آینده چگونه باشد؟
  • Data will be king
  • VR will be in and brands will move into the metaverse