Effie Worldwide announced that for the third consecutive year, the Global Effie Effectiveness Index reveals Unilever is the most effective marketer and WPP is the most effective holding company in the world. Coca-Cola is the most effective brand for the second year in a row. BBDO Worldwide is the most effective agency network and Sancho BBDO (Bogota) is the most effective individual agency office. Budapest-based ACG Advertising Agency was named the number one ranked independent agency, globally.
Now in its fourth year, the Effie Index recognizes the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national & regional Effie Award competitions.
The Coca-Cola Company is ranked as the second most effective marketer in the world, followed by Procter & Gamble, PepsiCo (which returns to the top five after a one year absence) and Nestlé. McDonald’s is the second most effective brand, followed by Vodafone, Pepsi, and Dove.
Following WPP, Omnicom maintains its spot as the second most effective holding company globally. IPG regained its third place ranking (which it held in 2011 and 2012), followed by Publicis Groupe (4هفتم) and Havas (5هفتم).
BBDO Worldwide claimed the top ranking for the most effective agency network, followed by Ogilvy & Mather, McCann Worldgroup, DDB Worldwide and Leo Burnett Worldwide.
Sancho BBDO is the top ranked individual agency office, followed by Lowe Lintas (Mumbai), Ogilvy & Mather (Mumbai), FP7/DXB (Dubai), and Starcom MediaVest Group (Chicago).
ACG Advertising Agency (Budapest) was ranked first in the independent agency ranking, followed by Kinograf (Kiev) and Barnes, Catmur & Friends (Auckland). Banda Agency (Kiev), ranked the 4هفتم and Madre Buenos Aires, Beat (Bogota) and Alametifarika (Istanbul) all tied for 5هفتم most effective independent agency globally.
“Since the Effie Effectiveness Index was launched four years ago, the bar has been raised for companies with the most effective marketing communications strategies, ideas and results,” said Neal Davies, President and CEO of Effie Worldwide. “Marketers who have held the top slot or climbed another level in the Global Effie Index, continue to show the worldwide business community how to create ideas that work.”
Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results. For more information on the most effective agencies, marketers and brands – both globally and regionally visit www.effieindex.com.
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درباره Effie Worldwide با قهرمانی در عمل و متخصصان اثربخشی بازاریابی، Effie Worldwide ایده‌های بازاریابی را که کار می‌کنند را مورد توجه قرار می‌دهد و گفت‌وگوی متفکرانه را در مورد محرک‌های اثربخشی بازاریابی تشویق می‌کند. شبکه افی با برخی از برترین سازمان‌های تحقیقاتی و رسانه‌ای در سراسر جهان همکاری می‌کند تا بینش‌های مرتبط با مخاطبان خود را در مورد استراتژی بازاریابی مؤثر بیاورد. جوایز Effie توسط تبلیغ‌کنندگان و آژانس‌ها در سطح جهانی به عنوان جایزه برجسته در صنعت شناخته می‌شود و هر نوع ارتباط بازاریابی را که به موفقیت برند کمک می‌کند، به رسمیت می‌شناسد. از سال 1968، برنده شدن افی به نماد جهانی موفقیت تبدیل شده است. امروز، Effie اثربخشی خود را در سراسر جهان با بیش از 40 جهانی، منطقه ای و ملی جشن می گیرد برنامه ها در سراسر آسیا-اقیانوسیه، اروپا، آمریکای لاتین، خاورمیانه/شمال آفریقا و آمریکای شمالی. ابتکارات Effie شامل شاخص اثربخشی افی، رتبه بندی موثرترین شرکت ها و برندها در سطح جهانی و پایگاه داده افی کیس. برای جزئیات بیشتر، مراجعه کنید www.effie.org. دنبال کنید @effieawards در توییتر برای به روز رسانی اطلاعات Effie، برنامه ها و اخبار.
