Yhdessä lauseessa…
Miten määrittelet tehokkaan markkinoinnin?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Mistä markkinointitrendeistä olet innostunut juuri nyt?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Miten luovuus lisää tehokkuutta?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Mikä on markkinoinnin tehokkuuden suurin este?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Miltä toivot markkinoinnin näyttävän seuraavan viiden vuoden aikana?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark tuomari. Katso lisää In One Sentence -ominaisuuksia.
