Ramiro Villalobos, Director of Marketing, Colombia & Ecuador, Mastercard

Yhdellä lauseella…

Miten määrittelet tehokkaan markkinoinnin?

When you can connect with your target audience and spark a positive action from them in the short term (transaction) and the long term (loyalty) by speaking to their needs and passions.

Mikä on paras neuvo, jonka voit tarjota markkinoijille tänään?

Always plan with the consumer in mind; effectiveness comes from the intersection of ROI and consumer experience, so take some risks to better delight shoppers.

Miten hallitset tiimiäsi tehokkaasti etätyöskentelyn aikana?

By being human, supportive and respectful about everyone´s situation.

Ramiro Villalobos served on the jury for the 2020 Effie Awards Kolumbiassa kilpailua.