En une phrase, quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?
Stay attuned (to understanding the latest trends), be adaptive (and change your strategy or plan if conditions require it), act with the consumer in your mind and heart (with the goal of making them happier) and keep on learning (but don’t forget the basics).
En une phrase, comment définissez-vous un marketing efficace ?
Effective marketing should inspire business results and make impact; bring the consumer real value (so that they are ready and eager to pay the price you are charging); and have a bigger mission to make this world a better place.
Natalia Paliy served as a judge for the 2019 Prix Effie Ukraine concours.
