En une phrase…
Comment définissez-vous un marketing efficace ?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Quelles sont les tendances marketing qui vous enthousiasment actuellement ?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Comment la créativité favorise-t-elle l’efficacité ?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Quel est le plus grand obstacle à l’efficacité du marketing ?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
À quoi espérez-vous que ressemblera le marketing dans les cinq prochaines années ?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Prix Effie au Danemark juge. Voir plus de fonctionnalités de In One Sentence.
