En une phrase…
Quelle est l’idée fausse la plus courante sur l’efficacité du marketing ?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Quelle habitude les spécialistes du marketing d’aujourd’hui devraient-ils adopter pour améliorer leur efficacité ?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Quelle leçon clé sur l’efficacité du marketing avez-vous apprise grâce à votre expérience ?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Prix Effie de la région MENA concours.
