Ali Rez, Regional Executive Creative Director, Middle East & Pakistan, Impact BBDO

En une phrase, comment définissez-vous un marketing efficace ? 

Marketing is effective when it engages the audience in a positive, memorable and impactful manner.

Ali Rez is Regional Executive Creative Director, Middle East & Pakistan at Impact BBDO (Pakistan). Impact BBDO & UN Women won the Grand Effie in the 2019 Prix Effie au Pakistan competition for “The Bridal Uniform.”

Read “The Bridal Uniform” interview >