Julieta Loaiza, VP, Consumer Communications and Corporate Affairs, Nestlé Mexico

En une phrase, quel est le meilleur conseil que vous puissiez offrir aux spécialistes du marketing aujourd’hui ?

Learn how to be the new “Unicorn Marketer” who understands hard skills like data analytics, content strategy, social media, mobile, and e-commerce as well as soft skills like creativity, resourcefulness, adaptability, collaboration and leadership – the perfect professional combination to face business challenges today and in the future.

En une phrase, comment définissez-vous un marketing efficace ?

The most effective marketing is as simple as possible and creatively distinctive, with a powerful insight and single-minded message, regardless of your industry or category.

Julieta Loaiza served on the Final Round jury for the 2019 Effie Awards Mexico concours.