U jednoj rečenici…
Kako definirate učinkovit marketing?
Effective marketing grabs your attention. Makes you feel something. Inspires you to act. In this order.
Kako kreativnost potiče učinkovitost?
Creativity drives effectiveness because it makes more noise with less money.
What aspects of effective marketing do you believe remain constant, even in the face of change?
Everything around us will forever change except for one thing: human nature. Understand how to get to the human heart by using both your brain and your gut. Everything else is a consequence.
Kojim marketinškim trendovima ste trenutno uzbuđeni?
We’re never excited about marketing trends per se. We’re excited about great ideas for our client’s brands. And sometimes those ideas can be about a trend. But it all starts with a powerful idea.
Kako se nadate kako će marketing izgledati u sljedećih pet godina?
In 5 years I hope marketing can be less brainy and more intuitive.
Anselmo was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
