U jednoj rečenici…
Kako definirate učinkovit marketing?
Effective marketing is marketing effort that delivers the client’s KPI.
Kako kreativnost potiče učinkovitost?
Creativity reduces marketing spends hence increases effectiveness.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Creativity and innovation.
What do you hope marketing looks like in the next five years?
Automate time wasting manual tasks so that we can focus more on strategy and innovation.
Što savjetujete budućim sudionicima Effie Awardsa?
Be clear on what you have done – ie tie back your objectives to effort and ensure you have a clear story to tell that includes innovation and/or creativity.
Bala was a 2022 Global Best of the Best Effie Awards Judge. Pogledajte više značajki U jednoj rečenici.
