Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

U jednoj rečenici…

Kako definirate učinkovit marketing?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Kojim marketinškim trendovima ste trenutno uzbuđeni?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Kako kreativnost potiče učinkovitost?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Koja je vaša omiljena pobjeda u učinkovitosti u posljednjih nekoliko mjeseci – osobna ili profesionalna?

I think the Shan Foods ads recently aired in PK were very effective.

Kako se nadate kako će marketing izgledati u sljedećih pet godina?
  • Data will be king
  • VR will be in and brands will move into the metaverse