Vida Cornelious, VP, Creative, New York Times Advertising

U jednoj rečenici…

Kako definirate učinkovit marketing?
Marketing that has the creative capacity to move culture as well as business.

Kako kreativnost potiče učinkovitost?
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.

Koje karakteristike učinkovitog marketinga po vašem mišljenju ostaju postojane, čak i usprkos promjenama?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.

Koji je najbolji savjet koji možete ponuditi današnjim trgovcima?
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.

Kako se nadate kako će marketing izgledati u sljedećih pet godina?
Braver and even more representative.

Vida was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.