Egy mondatban…
Mi az általános tévhit a marketing hatékonyságáról?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Milyen szokást kellene a mai marketingszakembereknek átvenniük a hatékonyság növelése érdekében?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Mi az a kulcsfontosságú tanulság a marketing hatékonyságáról, amelyet tapasztalataiból tanult meg?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie Awards verseny.
