Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Dalam Satu Kalimat…

Bagaimana Anda mendefinisikan pemasaran yang efektif?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Tren pemasaran apa yang membuat Anda bersemangat saat ini?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Bagaimana kreativitas mendorong efektivitas?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Apa kemenangan efektivitas favorit Anda dalam beberapa bulan terakhir—pribadi atau profesional?

I think the Shan Foods ads recently aired in PK were very effective.

Seperti apa Anda berharap pemasaran dalam lima tahun ke depan?
  • Data will be king
  • VR will be in and brands will move into the metaverse