Saleh Lzeik, Managing Director, Nurum

Dalam Satu Kalimat…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Kebiasaan apa yang harus diadopsi para pemasar masa kini untuk meningkatkan efektivitas? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Apa kesalahpahaman umum tentang efektivitas pemasaran? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 Penghargaan Effie MENA kompetisi.