Dalam Satu Kalimat…
Apa kesalahpahaman umum tentang efektivitas pemasaran?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Kebiasaan apa yang harus diadopsi para pemasar masa kini untuk meningkatkan efektivitas?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Apa pelajaran utama tentang efektivitas pemasaran yang Anda pelajari dari pengalaman?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Penghargaan Effie MENA kompetisi.
