2021 Effie UK Report, in Partnership with Ipsos: Embracing Constraints is Key to Effectiveness

Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the pandemic crisis, according to the latest Effie UK Report, released in partnership with Ipsos.

The Report is based on analysis of winning entries and finalists in the 2021 Effie Awards UK competition, which awarded work that ran in 2020 – the first year of the global COVID-19 pandemic. The results provide essential learnings for brands now, as the industry tries to navigate 2022.

Conducting multiple streams of research, using more channels, boosting spend, not assuming you always need to outspend the competition, and focusing on doing things differently in creative and media were also found to be effectiveness success factors.

To see the full analysis, download the Effie UK Report here.

The 2022 Effie Awards UK competition is accepting entries through May 6th.  Click here to learn more.