In one sentence, how do you define effective marketing?
Knowing (vs guessing) the contribution and value of your marketing efforts to your business.
In one sentence, what is the best advice you can offer marketers today?
Reject obvious answers, and challenge yourself on all levels to identify and create outstanding solutions; your efforts will be handsomely rewarded.
Andreas Moellmann served on the Round One jury for the 2020 Global Multi-Region Effie Awards competition.
