In One Sentence…
How does creativity drive effectiveness?
In a hyper-paced world, where every second counts, creativity is the ultimate way to make people stop for a moment. It’s the only constant in our world of marketing and communications. It all started with creativity and it still can’t be effective without it.
What is the biggest roadblock to marketing effectiveness?
Sticking to old habits instead of embracing the great unknown. Don’t disregard ‘what worked before,’ but build on it with the latest advancements so you can stay in business.
What do you hope marketing looks like in the next five years?
We’re on the edge of a new great leap, but what decisions we make going forward have bigger weight than ever. I truly hope that the complicated relationship between Artificial and Human Intelligence strikes a sustainable balance.
Gabor is a 2023 Best of the Best judge. See more In One Sentence features.
