Juan Staudt, Chief Marketing & Communications Officer, Cooperativa Capel

In One Sentence…

What advice can you offer today’s marketers? 
Think of AI as you do electricity and the internet: essential. Do not conceive a business without it.

What’s your top tip for fostering effective agency-client relationships?   
Eliminate the labels of agency and client; let’s see ourselves as one team with clear roles, working towards a shared objective.

Juan Staudt served on the Round Two Jury for the 2024 Effie Awards Chile.