In One Sentence…
What’s your best advice for promoting effective collaboration?
Cultivate psychological safety in your relationships. This will enable the frank and sometimes brutally honest conversations required to deliver work that works.
What do you believe are the most crucial factors for achieving effective marketing?
Effective marketing hinges on two key elements: consistent, brilliant execution and compelling human truth.
What advice can you offer today’s marketers?
Don’t get caught up in trends. The 4 P’s are the cornerstone of our profession and must be executed flawlessly before chasing buzzwords.
Kyle Carson served on the Round Two Jury for the 2024 Effie Awards South Africa competition.
