In One Sentence…
How do you define effective marketing?
As I know it, effective marketing is the most crucial driver for business growth, ensuring the right brand presence and sustainable profitability.
What marketing trend(s) are you excited about right now?
2023 is going to be all about the integration of AI-powered technologies, immersive experiences like virtual and augmented reality, and a focus on sustainability and social responsibility.
How does creativity drive effectiveness?
Good creativity drives marketing effectiveness by fostering emotional connections and distinguishing brands, leading to increased engagement and a higher likelihood of conversion.
What do you hope marketing looks like in the next five years?
I hope marketing becomes more personalized, authentic and values-driven, leveraging advanced technologies responsibly to deliver relevant and meaningful experiences to consumers, while making a positive impact on society and the environment.
Neha is a 2023 Global Best of the Best judge. See more In One Sentence features.
