In One Sentence…
What is the biggest barrier to achieving marketing effectiveness?
Pick the one thing you can truly affect instead of trying to impact everything.
What’s your top tip for fostering effective agency–client relationships?
Face tough conversations head-on; they usually lead to a stronger client/agency relationship. Link to MEH Report
What advice can you offer today’s marketers?
Really partner with your agency and agree on the risks you’re willing to take, together.
Tamara Greene served on the jury for the 2024 Global Best of the Best Effie Awards.
