In one sentence, what is the best advice you can offer marketers today?
Seek shared value; you’ll find it at the intersection of what your brand stands for, what’s important to your customers and what will consistently grow the business.
In one sentence, how do you define effective marketing?
There’s been an acceleration of people’s expectations of the experience they expect a brand to deliver; effective marketing is the ability to simultaneously create connected brand and customer experiences.
Yusuf Chuku served on the Final Round Jury for the 2020 Global Effie Awards and Effie Awards United States competition.
