
In One Sentence…
How do you define effective marketing?
Effective marketing is result-oriented and delivers on the objectives—it creates a connection and drives long term loyalty.
What is the best advice you can offer to today’s marketers?
Be consistent—be it your tone, message, mediums, personality or platforms; consistency pays and some of the most iconic brands are a testament of it.
How does creativity drive effectiveness?
Objectively crafted creative stays with you and helps brands stand apart, while triggering a favorable response and creating an emotional bond.
What is the biggest roadblock to marketing effectiveness?
Lack of vision and risk aversion.
What do you hope marketing looks like in the next five years?
Online data and learning translating into offline communication strategy and creating a seamless experience.
Ali was a 2023 Effie Awards Pakistan judge. See more In One Sentence features.