In one sentence…What is the best advice you can offer marketers today?
In this digital age, it’s important to know your consumer well, not only locally, but globally – so learn their culture and how they consume your product, and be politically correct.
How do you define effective marketing?
A single-minded message that engages your audience and delivers on your business objectives.
How can marketers stay effective in times of challenge?
Stay relevant and connected to your consumer – in these times of uncertainty, empathy will guarantee you stay top of mind, and, in turn, achieve your numbers.
Ali Rizvi served on the jury for the 2020 Effie Awards Pakistan competition.
