In One Sentence…
How do you define effective marketing?
Work that achieves or over-delivers on objectives, in a way that the brand owns and builds over time.
What’s your favorite effectiveness win from the last few months—personal or professional?
Honestly, re-thinking my kids’ lunchboxes is my biggest win, from the box itself to the food in it…but there is a way to go!
What do you hope marketing looks like in the next five years?
More than what it looks like, I hope it IS working harder than ever, with as many perspectives as possible, to find and solve better problems.
Alison was a 2022 Effie Awards Australia judge. See more In One Sentence features.
