
In One Sentence…
How do you define effective marketing?
Effective marketing drives businesses forward.
How does creativity drive effectiveness?
Great creative inspires, and motivates us to act.
What’s your favorite effectiveness win from the last few months—personal or professional?
My biggest win is bringing on smart, mission-driven leaders to build out our core marketing team at Freenome.
What is the biggest roadblock to marketing effectiveness?
Working in silos can stifle impact, while open communication and collaboration can be transformative.
What do you hope marketing looks like in the next five years?
Marketing will continue to become increasingly personal—at scale.