This year’s Global Effie Celebration began with a thought-provoking conversation about the future of communication and the new dimensions of connection.
The expert panel, moderated by Catharine Duane, Global Marketing Manager of Facebook IQ at Meta, features Dave Meeker, Head of Design & Innovation, Americas and Global Chief Innovation Officer at dentsu Creative and Adam Simon, US Head of Innovation at IPG’s UM.
Watch the video above to learn more about the metaverse, what it means for brands and what opportunities brands can take advantage of in this moment.
Following the panel, Meta, sponsor of the Multi-Region Effies, kicked off the awards celebration.
A Gold Effie was awarded to Restaurant Brands International and INGO Stockholm for Burger King’s ‘Moldy Whopper’; Unilever Singapore, Hindustan Unilever Ltd. and MullenLowe Lintas Group won a Bronze Effie for Lifebuoy’s ‘H is for Handwashing’; and Babyshop and FP7 McCann Dubai took home a Bronze Effie for their work, ‘Rephrasing “Parenthood.”’
See the winning work >
