We know that business and brands have become the most trusted institutions of our time. Consumers look to brands to solve some of society’s most complex issues. Climate Change. Xenophobia. Systemic Racism. Income Inequality. The list goes on. Join Edelman’s U.S. Brand Chair, Smita Reddy for a conversation with Nicky Heckles, VP, Crown Royal at Diageo North America, and Tia Rains, VP, Customer Engagement at Ajinomoto – leaders from ttwo brands she admires, who recognize the responsibility laid at their feet and have leveraged their creative brand platform to just not reflect culture, but effectively change culture for the better.
