In one sentence, how do you define effective marketing?
Effective marketing has a clear goal, uses outstanding creativity that is fresh and new to the industry, and is able to deliver great results.
In one sentence, what is the best advice you can offer marketers today?
Be extremely connected with your consumer, know him more than anything, put him at the center, know his behavior, learn how he connects with culture – especially how he consumes your product.
Clarissa Pantoja was a Final Round judge for the 2019 LATAM Effie Awards competition.
