Cultural Effectiveness: Cultural Moments & ROI, Presented by TikTok

Everyone admires a creative, cultural, even viral moment – but few have mastered optimizing cultural effectiveness and return on investment. How do brands create cultural impact to earn as much value as possible?

To answer these questions and more, Khartoon Weiss, TikTok’s Head of Global Agency & Accounts, is joined by Dr. Marcus Collins, Head of Planning at Wieden+Kennedy New York, and Yuri Lee, EVP, Group Account Director at Publicis | PSOne.

Hear from marketing leaders who have mastered the medium.